Utilizing The Right Pieces Of Promotional Marketing Activation
Programs To Increase Sales And Profitability With Measurable
Effectiveness.

At Browne+Browne, we offer measurable effective sales promotion tools in our integrated media mix, so clients know what the projectable return will be prior to program’s launch. These short-term “activation” programs incorporate motivational incentives to influence the behavior of consumers, your trade channels, your salesforce and customer contact people. Often our promotions are executed via in-store point-of-purchase materials, another agency specialty of using retail space as “media.” We believe our clients are best served only when the full array of promotional strategies and tactics is at your disposal. Each promotion tool has its own special function in terms of capabilities, tone, timing and budgetary implications, and proper selection and use of the tool is key.