National Class A-Scow Association
Premier U.S. Yacht Racing Championship Regatta

The Challenge
Twenty-five of the fastest mono-hull yachts, sailed by some of top competitive sailboat racers in world, gathered in Minneapolis at the Minnetonka Yacht Club 2014 to see who are the best Class A-Scow Racers in America! This Annual NCASA National Championship, featuring a class of sailboat dating back to 1895-the A-Scow, and host Minnetonka Yacht Club, needed corporate sponsors to offset costs of Regatta (hospitality, dinners, entertainment, social media, video productions, etc.). Browne+Browne Marketing, a leader in outdoor sports and sailing event sponsorships, came on board to help make the 4-day Regatta one of the best in the NCASA’s National Championship history!

Results
Corporate Sponsors Secured
• $24,500 generated in cash support, from 14 total national and local sponsors
• $50,250 value in corporate in-kind donations

Media Partner Support
• 16 newspaper and magazine ads ran for four month to promote the Regatta, sponsors and sport of sailing; value $22,500
• Created “Official Regatta Guide” as an insert in 32,000 newspaper subscribers, retailers, restaurants, yacht clubs, etc. around Lake Minnetonka
• Produced a “Passport to Luxury” brochure that featured sponsor advertising and Regatta information, as a “take-one” at sponsor locations

Publicity News Releases/Fact Sheet, Press Kits, News Conference
• $102,500 value in PR/Publicity coverage, accessing 995,000 consumers via news releases, press kits and a news conference at Yacht Club
• 17 media outlets (TV, radio, newspaper, cable TV, magazine, on-line) covered the event, including live cable coverage and daily highlight videos