Walman Optical

The Challenge
The largest independent ophthalmic company in U.S., Walman Optical, wanted to increase sales of various Walman kids eye wear frame brands over an eight week period at Back-To-School time to capitalize on the growing kids eye wear market.

The Strategy/Solution
• Browne+Browne developed a series of attention-getting Back-To-School themed direct mailers to
Walman’s base of over 2,000 eyecare doctors to draw attention to special discount offers and frames
selection from Walman
• Additionally, developed a doctor-to-parents “Back-To-School Savings on Frames & Lenses” postcard
made available to eyecare practitioners to mail to their customers with school aged children

Results/Testimonials
• Increased Walman frame band market share from 12%-17% of featured frames Polo®, Jordache®,
Laura Ashley®, Bugle Boy®, Bonjour®, etc.

“Browne+Browne was hired to help develop solutions to various business problems,
challenges and opportunities at Walman Optical. Their agency has created,
designed and managed several dozen direct marketing and promotion programs that were strategically on-target and with a creative style that performed well for Walman. Browne+Browne played a key role in helping us attain our No.1 leadership position in U.S. with good, solid marketing thinking and execution.”

                                                                             President, Walman Optical